Formed in 2010, Crunch Time Apple Growers is a grower-owned company united with the mission of introducing exclusive, high flavor or unique and innovative apple varieties to the marketplace. The organization is comprised of 145 grower members in the state of New York, representing about 60% of the state’s apple production.
In partnership with Cornell University, Crunch Time released their first two apple varieties — SnapDragon and RubyFrost — to the public in 2013. The first trees of these two varieties were planted in farmers’ orchards in 2011— and today there are more than 400 acres growing across the state. These new varieties are available at select farm markets throughout New York State, with additional limited distribution in 2014. It is expected that there will be abundant availability in grocery stores in 2015.
Be sure to explore both SnapDragon and RubyFrost to learn more about their flavor profile, recipes and food pairings, as well as some healthy eating tips. For more information on where to purchase each variety, please check out Where to Buy.